Customer Relationship Marketing is just that - it is a core marketing strategy that uses a combination of ‘touch points’ to develop a relationship, which turns prospects into customers; customers into higher value clients; and happy clients into business referrers.

It is the combination of:

  • message - what we say;
  • language - how we say it;
  • packaging - the creative touch;
  • delivery method - how it’s received;

that enable you to keep talking to your prospects and clients without wearing them thin. Optimum ‘touch’, maximum return.

Sinclair & Rush use ASPIRUS for all corporate communications, both strategically and tactically.

We write their E-mail CRM across a broad and technical plastic manufacturing range and support sales with regular blogging; You Tube script & direction; writing and publishing corporate books and other literature to combine on-line and traditional (print) presence.